

Alchemy in Action: The Time I Made a B2B Testimonial with StockX
This was easily my favorite project of 2024! This was easily my favorite project of 2024 . It was also the project where I learned the...


Publicity Contracts: Building Alignment with Legal and Marketing/PR
Contracts are not constraints; they are a way to proactively identify publicity opportunities to secure customer advocates.


2025 Customer Advocacy Marketing Trends: What You Need to Know
As we step into 2025, customer advocacy will bridge the gap between technology and the emotional resonance audiences crave.