Alchemizing Your Customer Advocacy: A Base Elements Crash-Course
Alchemy is a powerful art of transformation — and marketing is nothing short of magical. Customer advocacy enhances your brand by...
Navigating Resistance: Empathetically building advocacy programs with internal teams
Lately, I've been asked a common question: "How do you handle resistance when setting up your customer advocacy program?" Crafting these...
Storytelling in Customer Advocacy: Customers, Heroes, and Choosing Your Own Adventure
"Whether writing a story or attempting to sell products, our message must be clear. Always. If you confuse, you'll lose." - Donald...